The Impact of AI on the Job Market: Between Opportunities and Challenges

In the AI Bulletin of the last 24 hours in Brazil, we see a scenario that deserves our attention: the accelerated transformation of the job market by Artificial Intelligence. Let's analyze the main events and their implications.

According to data presented by Digital Look, by the end of 2025, AI could create 97 million new jobs globally, while another 85 million could be displaced. It’s a scenario I’ve been following closely in my experience with startups and innovation, and it demands our immediate attention.

A fundamental aspect of this transformation, highlighted by Crumbs, are the legal and ethical implications. Companies need to adapt their employment contracts and ensure compliance with the LGPD, in addition to carrying out regular audits to avoid discriminatory biases in algorithms.

The Panorama of Inequality

In an interview with Business Season, futurist Amy Webb warns of the risk of increased inequality in Brazil due to AI. In my experience leading programs such as Start-Up Brasil and Startup Farm, I can confirm that this is a real risk, but also an opportunity for transformation if we act strategically.

Emerging Trends

AI agents emerge as the big hype of 2025, as reported by Business Season. Already the Cohere launches its North platform, demonstrating how the corporate market is adapting to this reality.

Challenges and Risks

The recent case reported by CNN Brazil, about a manipulated video of Minister Haddad, illustrates the risks of misusing AI and the need for adequate regulation.

How to Prepare

• Invest in continuous training
• Develop interpersonal skills
• Stay up to date on industry trends
• Seek to understand how AI can complement your work

Conclusion and Reflection

In over 25 years working with technology and innovation, I have never seen a transformation as profound as the one we are experiencing. In my experience supporting over 10,000 startups, I have realized that success lies in finding the balance between technological adoption and human development.

For companies looking to navigate this transformative moment, I offer specialized consulting on innovation strategies and responsible use of AI. Contact me to discuss how your organization can prepare for this future that is already here.