AI Radar: Fake Candidates and Virtual Schools — The New Corporate Landscape Shaped by Artificial Intelligence

The corporate world is being transformed by artificial intelligence at an astonishing rate. Every day, new applications and challenges emerge, redefining the way we work, hire, and interact with technology. The last 24 hours have brought important revelations about how AI is profoundly altering the job market, education, and even legal and geopolitical issues.

The Invisible Threat: AI-Generated Fake Candidates

One of the most worrying pieces of news comes from the job market. American companies have reported a disturbing phenomenon: completely fake candidates, generated by artificial intelligence, are participating in recruitment processes. We are not talking about just AI-enhanced resumes, but complete digitally fabricated identities.

According to Tecnoblog report, more than 300 companies have been found to have hired North Korean-linked impostors, with the money potentially being used to fund weapons purchases. The criminals use stolen identities and remote networks to hide their real location, focusing primarily on remote positions in the cybersecurity and cryptocurrency sectors.

The situation is so alarming that Gartner estimates that by 2028, one in four job applicants will be a fake AI-generated candidate. To put the scale of the problem into perspective, we are talking about 25% of all selection processes being contaminated by this practice.

This is no longer science fiction or a distant prediction. — this is a reality that is already affecting companies globally and will soon have a significant impact on the Brazilian market.

In my experience working with startups and innovation processes, I have observed how Brazilian companies are still unprepared for this type of threat. Many organizations continue to use traditional recruitment processes that are particularly vulnerable to this type of advanced fraud.

OpenAI Academy: Democratizing Knowledge in AI

As we face new challenges, so do learning opportunities. OpenAI, the company behind ChatGPT, has launched its free AI academy, offering courses and resources for all skill levels, from beginners to experts.

Second Terra information, OpenAI Academy will provide online courses, workshops and events, as well as up to $1 million in credits for developers to experiment with the company's models.

This initiative represents a valuable opportunity especially for the Brazilian technology ecosystem. At a time when we talk so much about the importance of empowering our workforce for the AI era, having free access to quality content from the world’s leading generative AI developer is a resource that cannot be ignored.

For small and medium-sized Brazilian companies, this could be the gateway to start implementing AI tools in their processes, increasing productivity without large initial investments in training.

Balancing opportunities and expectations

It is important, however, to maintain a realistic view. Academia will not replace the need for experts and consultants in more complex AI implementations. Technical knowledge and practical experience continue to be crucial differentiators to properly leverage the potential of these technologies.

In my mentoring work with startups and innovation projects, I often observe how many organizations underestimate the complexity of implementing AI in a truly effective way that aligns with business objectives. There is a big difference between understanding conceptually how AI works and knowing how to apply it strategically in specific business contexts.

The Ethics of AI in Artistic Creation: The Case of Turma da Mônica

The ethical issues of AI continue to generate important debates. After comic strips inspired by “Turma da Mônica” created with ChatGPT went viral, MSP Estúdios spoke out about the use of artificial intelligence to replicate its artistic style.

As reported by CNN Brazil, the company did not take a stand against the use of technology, but defended a balanced debate on the topic, highlighting the importance of respecting original artistic creation.

This case perfectly illustrates the dilemma we are facing: how do we balance technological innovation with the protection of intellectual property and creative work? Generative AIs are trained on existing works and often reproduce the styles of established artists without any compensation or recognition.

As an entrepreneur who has been following the development of the Brazilian innovation ecosystem for more than two decades, I see that we are still taking the first steps to create a regulatory framework that protects creators while allowing responsible technological advancement.

Regulation and Privacy: EU Investigates X (Twitter)

In the regulatory field, the European Union continues to lead the way. The Irish Data Protection Authority has opened an investigation into the social network X (formerly Twitter), focusing on the use of personal data of European users to train the Grok AI model.

According to the InfoMoney, the survey seeks to verify compliance with the General Data Protection Regulation (GDPR), especially regarding transparency and legality in the processing of personal information.

The case reflects growing tensions between tech giants and global regulators. As companies seek data to improve their algorithms, governments and regulators are trying to protect citizens’ privacy.

For Brazil, which recently passed its General Data Protection Law (LGPD), the developments in these European cases will serve as an important precedent for our own regulatory discussions on AI and data use.

Digital Workers: Google Introduces AI Assistants for Hospitals

Work automation has taken a new chapter with Google introducing an AI-powered digital worker who is already assisting doctors at a Seattle children's hospital.

According to S.Paulo Newspaper, these AI agents can operate autonomously, helping professionals obtain evidence-based information. Google is investing significantly in this area, projecting substantial increases in the productivity of many professionals.

This trend toward “digital workers” represents a profound change in the nature of work. We’re not just talking about automating repetitive tasks, but about intelligent assistants capable of interacting in complex environments like a hospital.

For the Brazilian market, which already suffers from a shortage of professionals in areas such as health and technology, these tools can represent both a relief from work overload and a challenge for adapting processes and regulations.

Geopolitics of AI: Tensions between China and the US

On the geopolitical front, trade tensions between China and the US continue to impact global AI development. Analysts at Bernstein say the impact of new Chinese taxes on US AI chips should be limited.

As reported by Investing.com, Nvidia’s chips, which are essential for training AI models, face only a minimal impact from the tariffs because they are manufactured outside the US. Despite the economic uncertainty, demand for AI development remains strong, and it is considered critical to global economic growth.

This technological dispute between the two largest world powers will have repercussions for all countries. Brazil, which maintains important trade relations with both nations, will need to navigate this environment of technological polarization carefully, seeking strategic partnerships that do not compromise its digital sovereignty.

Brazil in the AI Era: Opportunities and Challenges

Given this global scenario, what can we extract for the Brazilian context? Some important reflections:

• Digital security and identity verification: Brazilian companies will need to invest in robust verification systems for their selection processes, especially for remote positions.
• Accessible training: Initiatives like the OpenAI Academy represent valuable opportunities to reduce our AI talent gap, provided there is adequate outreach and incentive to participate.
• Regulatory framework: We need to move quickly toward discussions on AI regulation that protect copyright and privacy without stifling innovation.
• Work transformation: Sectors that require skilled labor, such as healthcare and law, will be deeply affected by digital assistants, requiring professionals to retrain.
• Geopolitical positioning: Brazil needs to develop its own AI strategy that does not make it exclusively dependent on American or Chinese technology.

How to Prepare for this New Scenario

For Brazilian entrepreneurs, managers and professionals, some practical recommendations:

1. Invest in AI literacy – Understanding the basics of how AI systems work is no longer optional. Use free resources like OpenAI Academy to familiarize your team with these technologies.

2. Rethink hiring processes – Implement more robust checks to confirm the identity of candidates, especially for remote and technical positions.

3. Try before investing heavily – Before making large investments in AI solutions, carry out controlled tests to verify the real impact on your operation.

4. Monitor the regulatory landscape – The rules of the game are changing rapidly, and staying up to date on regulatory discussions can prevent future problems.

5. Develop new skills – Focus on developing skills that AI cannot easily replicate: critical thinking, creativity, emotional intelligence, and complex problem solving.

In my mentoring work with entrepreneurs and companies undergoing digital transformation, I have observed that the organizations that thrive in this volatile environment are those that can combine technological experimentation with a clear vision of how AI can solve real business problems.

Conclusion: Navigating the Uncertain Future

The AI revolution is accelerating and creating a radically different business environment. The news of the last 24 hours only reinforces this trend: from fake candidates in recruitment processes to digital assistants in hospitals, we are witnessing a profound transformation in work relationships, business models and the skills valued by the market.

Brazil has the potential to position itself strategically in this scenario, taking advantage of our creativity and adaptability. However, this will require serious investments in technological education, the development of balanced public policies and a mindset of continuous experimentation.

In my mentoring and consulting for companies undergoing digital transformation, I have helped organizations develop practical roadmaps for implementing AI that maximize benefits and minimize risks. The key is to start with high-impact, low-complexity applications, generating quick learnings that can be scaled later.

The future is not written, but one thing is certain: artificial intelligence will continue to be a transformative force in the global economy. It is up to us to decide whether we will be passive consumers of this technology or active protagonists in building a Brazilian model of AI innovation.