AI in Brazil: Revolution in the Corporate Sector and Boom in Use by the Population

In today’s AI Bulletin, we will talk about the latest news that shows how Artificial Intelligence is consolidating in Brazil, with impressive data on its adoption and impacts in various sectors. There are still challenges to be overcome, but the signs are encouraging.

Brazilians are embracing AI in surprising ways. According to Google research in partnership with Ipsos, 54% of Brazilians have already used generative AI tools in 2024, surpassing the global average of 48%. Even more impressive: 65% of Brazilians feel confident about the potential of the technology, well above the global average of 57%.

This optimism is reflected in the growing interest in technology. According to the Band, there has been a 50% increase in searches for information about AI in the last year.

Impacts on the Corporate World

In the business environment, the transformation has already begun. The Purchasing sector is being revolutionized, with AI optimizing everything from identifying risks in contracts to planning different scenarios in the supply chain.

In the health area, advances are remarkable. Christ the Redeemer Hospital of Marau is investing R$5.6 million in an AI-powered lab for more accurate diagnoses. Oswaldo Cruz German Hospital implemented a robot that reduced the time taken to separate medicines by 90%.

Regulation and Challenges

THE AI Legal Framework, approved by the Senate, promises to bring more legal certainty to the sector. The creation of the National System for Regulation and Governance of Artificial Intelligence (SIA) will be essential to establish clear guidelines.

My View on the Scenario

In over 25 years working with technology and innovation, I have rarely seen such a rapid and profound transformation as this one. In my experience supporting startups and large companies, I realize that we are at a unique moment of maturation of the Brazilian market in relation to AI.

What strikes me is the balance between optimism and caution. Brazilians are embracing technology with enthusiasm, but there is also a healthy concern about regulation and ethical use. I consider this a mature and necessary stance.

For companies looking to embark on this journey, I recommend starting with well-structured pilot projects, focusing on areas where impact can be most quickly measured, such as purchasing or customer service. The key is to balance innovation with responsibility.

Next Steps

If your company is considering implementing AI solutions or you want to better understand how to take advantage of this wave of transformation, I can help. I offer specialized consulting for companies and startups that want to navigate this moment in a strategic and responsible way.

Get in touch to discuss how I can help your organization make the most of the opportunities that AI offers, whether in digital transformation, team training or structuring innovation projects.