Last 24 hours in AI: From Apple's fake news to a revolution in corporate communications

In the last 24 hours, the Artificial Intelligence (AI) scenario has shown significant movements in different sectors. Let's explore the main events that are shaping the future of technology in Brazil and around the world.

Corporate communication is undergoing a true revolution thanks to AI. According to data from Aberje (Brazilian Association of Business Communication), 58% of companies already use AI in their operations. An emblematic case is that of B3, which implemented a daily video bulletin generated by AI, achieving an impressive 91% of optimization in production time and 70% of financial savings.

Regulation and Protections

On the legislative front, the Brazilian Senate took an important step by approving a bill that sets clear limits on the use of AI. According to the UOL report, the text prohibits practices such as the creation of sexual deepfakes and the use of AI to harm fundamental rights.

Financial Sector in Transformation

The financial market is not left behind. Recent data show that AI is expected to generate US$733 billion by 2027, with 78% of banks already implementing projects related to the technology.

Challenges and Controversies

Not everything is rosy in the world of AI. The BBC had to formally notify Apple after the iPhone's AI generated fake news about the murder of a CEO. This incident reinforces the importance of strict controls in the development of AI systems.

Innovations in Various Sectors

In agriculture, Colombia is betting heavily on AI to revolutionize its agricultural sector. The country predicts an increase of up to 6.8% in GDP with the implementation of these technologies in the field.

Conclusion

This overview of the last 24 hours shows how AI is infiltrating all sectors of the economy and society, bringing both opportunities and challenges. The speed of change requires constant attention and rapid adaptation from companies and professionals.