Nvidia Dominates CES 2025 with New Era of AI Chips, While Apple Stumbles on Its AI System

In today's AI World Report, attention turns to CES 2025, where Nvidia continues to demonstrate its absolute leadership in the artificial intelligence market, while Apple faces serious criticism for its AI system for news.

In Las Vegas, Nvidia CEO Jensen Huang unveiled a series of impressive innovations that promise to revolutionize the AI market. Highlights include:

• New Blackwell architecture, already in production, that allows running language models with trillions of parameters at lower cost and energy consumption
• GeForce RTX 50 Series: New line of gaming chips with advanced AI features
• Project DIGITS: a miniature supercomputer with 1 petaflop processing power
• Nvidia Llama Nemotron: New family of language models focused on agentic AI
• Cosmos platform for creating virtual training environments

Meanwhile, on the other side of the world, Apple is facing a significant crisis with its Apple Intelligence feature. According to BBC, the system has been generating completely false news alerts, leading to calls for it to be taken down. The National Union of Journalists (NUJ) has also spoken out, highlighting the risks to journalistic credibility.

In Washington, a tech industry group is pushing the U.S. government to reconsider new regulations that would limit global access to AI chips, as reported by Reuters. The debate between national security and global innovation remains heated.

In the field of practical applications, AI Agents emerge as the next frontier of AI. According to the TechSpot, these tools promise to automate complex tasks, from email management to travel planning, representing a significant leap forward compared to traditional chatbots.

Even football is being transformed by AI, with clubs like Liverpool investing heavily in partnerships with technology companies to revolutionise tactics and training, as reported by The New York Times.

Analysis and Perspectives

In my more than 25 years of following the technology market, I’ve rarely seen such a stark contrast between leaders and followers in the AI space. Nvidia continues to demonstrate why it’s the most valuable company in the space, with innovations that go far beyond simple increments—they’re quantum leaps in computing power.

On the other hand, Apple's situation reinforces something I always defend in my AI consulting: there's no point in entering the artificial intelligence race just to make a name for yourself. It's essential to have a solid, tested strategy before launching products on the market.

The debate on AI chip regulation is particularly interesting. In my experience coordinating Start-Up Brasil and working on public policies at Dínamo, I learned that finding the balance between innovation and regulation is essential. We need rules that protect national interests without stifling global technological development.

The evolution of AI Agents represents a new chapter in the history of AI, something I have been following closely in my work with startups. This technology has the potential to fundamentally transform the way we interact with computer systems, but we need to be aware of ethical and security issues.

The future of AI is rapidly unfolding before our eyes, and it is critical that businesses, governments and civil society work together to ensure the responsible and inclusive development of this transformative technology.