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Imagine a world where productivity increases exponentially, but jobs disappear. Now imagine the opposite scenario: where the same technology that generates productivity also creates unlimited job opportunities. Which of these two scenarios will become reality?

This is the central question that has emerged in the last 24 hours in the AI ecosystem, with provocative statements from Nvidia's CEO and impressive developments that place Brazil at the center of global innovation.

The Productivity Paradox: Nvidia and the Future of Work Dilemma

Nvidia CEO Jensen Huang got straight to the point in an interview with CNN: “If society runs out of ideas, productivity gains will translate into job losses”. The statement, according to CNN Brazil, responds to concerns that AI could eliminate half of white-collar jobs and raise unemployment to 20% in the next five years.

But here's the insight many are missing: Huang isn't predicting apocalypse, he's diagnosing a lack of ambition.When he says that “continuous innovation will enable productivity and employment to thrive together,” he is placing the responsibility where it truly belongs—on our ability to reimagine what is possible.

In my experience accelerating startups, I've seen exactly this happen. The companies that thrived during technological transformations were those that not only adopted new tools, but completely rethought their business models. AI is no different.

What This Means for Your Business

If you're leading a company or startup, the question isn't "Will AI eliminate jobs?" but rather "What new problems can I solve with this added productivity?" Huang rightly calls AI a "great technological equalizer"—it democratizes capabilities that were once exclusive to specialists.

Brazil at the Center of the Revolution: From Chips in China to Superintelligence in Silicon Valley

While the debate over jobs dominates the headlines, Brazil is emerging as an unexpected protagonist of the AI revolution. Rafael Valle, a Brazilian musician, conductor and researcher, was hired by Meta to join a laboratory dedicated to the development of superintelligence, as reported by S.Paulo Newspaper.

Valle participated in the development of Fugatto, a model that generates speech, animal sounds, and musical instruments. But what impresses me most is how his musical background—seemingly distant from technology—became a competitive advantage for working with multimodal audio AI.

This exemplifies something I always advocate: innovation is born at the intersection of seemingly disconnected knowledgeThe future doesn't just belong to programmers, but to professionals who can creatively combine different domains.

The Global Race for Infrastructure

At the same time, Meta announced the construction of two gigantic data centers for AI: the Hyperion, with up to 5 GW of power in Louisiana, and Prometheus, with 1 GW in Ohio, according to a report by TechnoblogMark Zuckerberg compared Hyperion to the size of Manhattan Island—an analogy that captures the scale of investments.

Nvidia's Huang also praised China as a "catalyst for global progress" and revealed the resumption of sales of the H20 chip to the Chinese market, as per This is Money. What's interesting is how the geopolitics of AI is redefining global trade alliances.

The Brazilian Financial Sector Accelerates: From Core Banking to Independent Agents

While the world debates regulation, Brazil is moving forward with practical implementation. Banco Mercantil became a pioneer in the country in the direct integration of AI into core banking, using the IBM z17 platform, as per IT Forum.

The technology processes over 450 billion machine learning operations per day, with a latency of just 1 millisecond. This isn't just technically impressive—it's transformative for customer experience and risk management.

THE PowerOfData also presented its AI ecosystem for the financial sector at MoOve On 2025, focused on risk and credit management, according to WOWWith 77 million Brazilians in debt, solutions that automate everything from initial analysis to credit approval are more than innovation—they're an economic necessity.

The Goldman Sachs Paradox

Speaking of the financial sector, Goldman Sachs is integrating “Devin,” an AI agent capable of autonomous programming, as NeoFeedThe bank plans to hire “hundreds to thousands” of these digital agents.

Here's the paradox: while a tech CEO warns of unemployment, one of the world's largest financial institutions is literally "hiring" artificial workers. The difference? Goldman Sachs isn't replacing people—it's building capacity to solve more complex problems..

Regulation vs. Innovation: The European Dilemma

The European Union has released principles to regulate large AI companies, with fines that could reach 7% of global revenue, according to Poder360Big tech companies like OpenAI, Meta, and Google have expressed “strong criticism,” arguing that the obligations create “onerous burdens.”

The impasse illustrates a fundamental dilemma: How to regulate without stifling innovation? The requirement to detail data sources for training is “virtually impossible due to scale and complexity,” according to the companies.

As someone who has participated in the creation of public policies for startups in Brazil, I see a real risk here that Europe will lose its competitive edge in the global AI race. Regulation is important, but timing is everything.

The Human Factor Remains: What Consumers Really Want

Despite all the technological sophistication, an Ipsos survey of 23,216 adults in 30 countries revealed something surprising: 62% of Brazilians still prefer advertising campaigns made by humans, according to Medium & Message.

In journalistic content, 67% favors human writing. Only in product descriptions and reviews does AI achieve 38% approval. This isn't resistance to technology—it's a preference for authenticity.

For entrepreneurs and marketing professionals, the message is clear: AI as a tool, not a replacement for human creativityTechnology should amplify our ability to create genuine connections, not replace it.

The Privacy Question: When Convenience Meets Surveillance

THE Forbes Brazil warned that Google's AI, Gemini, can access apps like WhatsApp, viewing messages and images. Although Google allows you to restrict access on an app-by-app basis, Kaspersky experts highlight the risks of "inadvertent exposure of private content."

Here's a dilemma every company needs to consider: to what extent does personalization justify intrusion? The distinction between convenience and surveillance is becoming increasingly blurred.

The Future Is Being Built Now

This 24 hours of news reveals something fascinating: we are no longer debating whether AI will transform work, but how we will adapt to this transformationThe difference between thriving and merely surviving will be our ability to reimagine possibilities.

Jensen Huang is right when he says that "without new ambitions and ideas, productivity may decline." But I would add: without the courage to experiment, the willingness to learn, and the vision to connect seemingly disconnected domains, we will remain stuck in debates about problems that already have solutions.

Brazil, with talents like Rafael Valle being sought after globally and innovations like those of Banco Mercantil, is showing that we can be protagonists, not just spectators, of this revolution.

The question remains: Are you building the future or just reacting to it?

In my mentoring with startups and leaders, I see daily how the difference between companies that thrive and those that stagnate lies in the ability to see opportunities where others see only threats. AI is no exception—it's the rule writ large.