Privacy Policy

Last updated: June 15, 2025

1. General Information

This blog is personally maintained by Felipe Matos, Brazilian entrepreneur and consultant, and managed by the company 10K Digital (10K Educação Consultoria e Projetos LTDA), registered in Brazil and located in Minas Gerais. We are committed to protecting the privacy and security of visitors' personal data. This Privacy Policy describes how we collect, use, store and protect your personal information when you visit and interact with this blog.

2. Responsibility for Data Processing

Data Controller: 10K Education Consulting and Projects LTDA (10K Digital)
Author and Content Manager: Felipe Matos
Location: Minas Gerais, Brazil

10K Digital acts as the controller of the personal data collected through this blog, being responsible for decisions regarding the processing of personal data, in accordance with Brazilian data protection legislation.

3. Data Collected

We collect the following types of information:

3.1 Contact Details and Comments

• Name (when commenting or contacting)
• Email address (when commenting or subscribing)
• Website URL (optional, when commenting)
• Comment content and timestamps
• IP address (automatically collected)

3.2 Navigation Data

• IP Address
• Browser type and device information
• Pages visited and time spent
• Reference sites
• Geographic location (approximate)
• Date and time of visits

3.3 Cookies and Tracking Technologies

• Session and persistent cookies
• Tracking pixels for analytics
• Social media integration cookies
• Performance and functionality cookies

3.4 Newsletter and Subscription Data

• Email address for newsletter signups
• Subscription Preferences
• Email engagement metrics (opens, clicks)

4. Purpose of Data Processing

10K Digital uses your personal data for the following purposes:

• Blog operation: Allow comments, user interaction and content delivery
• Communication: Respond to comments and contact inquiries
• Newsletter: Send you blog updates and relevant content (with your consent)
• Analysis: Understand visitor behavior through aggregated and anonymized data
• Security: Prevent spam, abuse and keep your blog safe
• Legal compliance: Comply with legal obligations and protect legitimate interests
• Business management: Activities related to the operation and management of the blog by 10K Digital

5. Data Sharing and Third Parties

5.1 General Principles

• We never sell personal information of blog visitors or subscribers
• We only share essential data necessary for the functionality of the blog.
• All third-party partners must maintain privacy practices consistent with this policy.

5.2 Third Party Services Used

WordPress.com/WordPress.org: Blog Hosting and Content Management

• Data shared: All blog interaction data as necessary for functionality

Google Services: Analytics, advertising and performance

• Google Analytics: For website statistics and analysis of visitor behavior
• Google AdSense (if applicable): For advertising
• Google Fonts: For typography (may collect IP addresses)

Meta (Facebook): Integration with social networks and analytics

• Facebook Pixel: For analytics and advertising optimization
• Social sharing buttons

Email Marketing Tools: Newsletter and communication management

• Email addresses and engagement data for subscribers

Comment Management Systems:

• Disqus, native WordPress comments or similar platforms
• Data from comments, email addresses, and user interactions

AI Technology Providers: Improved content and user experience

• Can process data anonymously to improve AI models
• Please see specific tool privacy policies for details.

CRM Tools: For managing relationships with visitors and subscribers

• Contact details and interaction history

5.3 Important Notice Regarding AI Data

Some AI tools integrated into this blog may collect data anonymously to improve their models. Recommendation: Avoid sharing confidential or sensitive information in comments or contact forms unless specifically indicated as safe.

6. Comments and User Generated Content

6.1 Comment Data

When you leave a comment:

• Your name, email and comment content are stored by 10K Digital
• Your IP address is logged for security purposes
• Comments may be moderated prior to publication.
• You can request deletion of your comments at any time.

6.2 Comment Moderation

• Comments may be moderated to prevent spam and inappropriate content.
• 10K Digital and Felipe Matos reserve the right to edit or delete comments that violate community guidelines.
• Automated spam detection tools can be used

7. Cookies and Tracking

7.1 Types of Cookies Used

• Essential Cookies: Required for basic blog functionality
• Analytics cookies: To understand visitor behavior and improve content
• Social media cookies: For sharing and social integration features
• Targeting Cookies: For relevant advertising (if applicable)

7.2 Cookie Management

You can control cookies through your browser settings. Please note that disabling certain cookies may affect the functionality of the blog.

8. Your Rights (LGPD Compliance)

Under the General Data Protection Law (LGPD), you have the right to:

• Access: Know what personal data 10K Digital has about you
• Correction: Update incorrect or incomplete information
• Exclusion: Request removal of your personal data
• Portability: Receive your data in a structured format
• Opposition: Object to certain data processing activities
• Revocation of consent: Withdraw consent for newsletter or other optional services
• Information: Know which entities we share your data with

9. International Visitors

This blog receives international visitors. Your data may be processed in Brazil by 10K Digital or by international service providers. We ensure appropriate protection measures for any international data transfer.

10. Data Security

10K Digital implements appropriate security measures to protect your data:

• Secure hosting with SSL encryption
• Regular security updates and monitoring
• Access controls and data minimization
• Secure Backup Procedures

11. Data Retention

• Comments: Retained indefinitely unless requested to delete
• Analytics data: Retained as per service provider policies (typically 26 months for Google Analytics)
• Newsletter sign up: Until you unsubscribe
• Contact inquiries: Retained for the time necessary for response and follow-up

12. Privacy of Minors

This blog is not specifically directed to anyone under the age of 18. 10K Digital does not knowingly collect personal information from minors without appropriate parental consent.

13. External Links

This blog may contain links to external websites. 10K Digital and Felipe Matos are not responsible for the privacy practices of third-party websites. Please review their privacy policies independently.

14. Newsletter and Communications

• Newsletter subscriptions are voluntary and require explicit consent.
• You can unsubscribe at any time using the link in the emails.
• 10K Digital may occasionally send important blog updates to all subscribers.

15. Changes to this Policy

This Privacy Policy may be updated by 10K Digital to reflect changes in:

• Legal requirements
• Blog functionality
• Third party services used

Significant changes will be announced on the blog and/or via email to subscribers.

16. Contact Information

For privacy-related questions, data requests or concerns, please contact 10K Digital:

E-mail: contact@10k.digital
Blog: https://blog.felipematos.net
Company website: https://10k.digital

You can also use the blog contact form for privacy-related inquiries.

17. Legal Framework and Company Data

Data Controller: 10K Education Consulting and Projects LTDA
Trade Name: 10K Digital
Location: Minas Gerais, Brazil

This Privacy Policy is governed by:

• Brazilian General Data Protection Law (LGPD – Law 13.709/2018)
• Brazilian Internet Civil Rights Framework
• Applicable international data protection standards

Felipe Matos Blog
Maintained by Felipe Matos and managed by 10K Digital
Personal blog about technology, AI, startups and the future of work
Minas Gerais, Brazil