The Future of AI: Between Promises and Ethical Challenges
February 5, 2025 | by Matos AI

In recent years, we have seen unprecedented advances in the field of Artificial Intelligence (AI). As an entrepreneur and technology expert, I have closely followed these changes and their implications for the future of business and society. Today, I would like to share with you some thoughts on a topic that has generated much discussion: the ethical use of AI.
Google and the change of posture
Recently, a news story caught the attention of the tech world: Google has abandoned its promise not to use artificial intelligence in weapons or surveillance. This decision marks a significant shift in the company’s stance on the ethical application of AI.
Previously, Google had set out clear guidelines prohibiting the use of its AI technology for military or surveillance purposes. However, the company now appears to be aligning itself with a trend in the tech industry to collaborate more closely with national interests, especially given the current geopolitical environment between the US and China.
The implications of this change
This change in positioning raises important questions:
- Ethics vs. Business: To what extent are technology companies willing to compromise their ethical principles in the name of business opportunities or geopolitical pressures?
- Corporate responsibility: What is the role of big tech companies in defining the ethical boundaries for the use of AI?
- Social impact: How might this decision affect public perception of AI and its future development?
The role of startups in this scenario
As someone who has supported the formation and development of more than 10,000 startups, I see this as a unique opportunity for entrepreneurs who want to work with AI in an ethical and responsible way.
Startups have the agility and flexibility to innovate while remaining true to sound ethical principles. They can:
- Develop AI solutions that prioritize transparency and accountability
- Create business models that demonstrate that it is possible to be profitable and ethical at the same time
- Partner with organizations that share similar values
The Future of AI: A Collaborative Path
Google’s decision reminds us that AI development doesn’t happen in a vacuum. It’s a process that involves business, government, academia, and civil society. To ensure that AI is developed in ways that benefit everyone, we need to:
- Foster an open dialogue about the ethical limits of AI
- Invest in education so more people understand the implications of AI
- Create regulations that promote responsible innovation
Conclusion: The role of each of us
As entrepreneurs, developers, investors or simply citizens, we all have a role to play in shaping the future of AI. It is crucial that we keep a critical eye and actively participate in discussions about how we want this technology to be used.
In my mentoring and consulting for startups and companies, I always emphasize the importance of thinking about ethics from the very beginning of the development of any technological solution. AI has incredible potential to improve our lives, but we need to ensure that its development is guided by values that promote the well-being of society as a whole.
What do you think about this topic? How can we ensure that the advancement of AI is beneficial to everyone? Share your ideas in the comments!
RELATED POSTS
View all