Cheaper shopping with the help of AI on Black Friday? Find out how

Black Friday is the biggest moment of the year for those looking for discounts, but it’s not always easy to find the best deals among so many options. The good news is that Artificial Intelligence can be a great ally in this process, helping consumers make more informed decisions and, who knows, save a lot of money.

According to an article by CNN Brasil, AIs like ChatGPT and Gemini may not be able to provide accurate prices in real time, but they can provide valuable suggestions and insights into products and discount trends. Tests conducted by CNN have shown that when searching for items such as TVs and smartphones, AI can suggest brands that traditionally have good deals, such as Samsung and LG, in addition to pointing out price variations between different models of devices. This helps consumers to better orient themselves.

Additionally, AI recommends some good practices for those who are going to take advantage of Black Friday:

• Use price comparison tools – This way you can see how the price of a product varies from store to store;
• Subscribe to store newsletters – Stores send exclusive promotions by email to registered users;
• Use coupon apps – Can help to further reduce the cost;
• Compare prices before Black Friday – To ensure that the discount promised on the day is really advantageous;
• Find deals from trusted stores – Large retailers often have good promotions, and it’s always a good idea to be vigilant to avoid scams.

Although Artificial Intelligence is not the definitive GPS for finding the lowest price in real time, it has already shown that it can be an excellent tool for navigating the rough seas of Black Friday promotions.

Read more in the full article CNN Brazil.