{"id":919,"date":"2025-07-19T07:08:26","date_gmt":"2025-07-19T10:08:26","guid":{"rendered":"https:\/\/blog.felipematos.net\/pt_br\/62-dos-trabalhadores-querem-automatizar-tarefas-com-ia-por-que-isso-revela-o-futuro-do-trabalho\/"},"modified":"2025-07-19T07:08:26","modified_gmt":"2025-07-19T10:08:26","slug":"62-of-workers-want-to-automate-tasks-with-ai-because-it-reveals-the-future-of-work","status":"publish","type":"post","link":"https:\/\/blog.felipematos.net\/en\/62-dos-trabalhadores-querem-automatizar-tarefas-com-ia-por-que-isso-revela-o-futuro-do-trabalho\/","title":{"rendered":"621% of Workers Want to Automate Tasks with AI \u2014 Why This Reveals the Future of Work"},"content":{"rendered":"<p>While debates about deepfakes and speculative bubbles dominate the headlines, a revealing study goes almost unnoticed: <a href=\"https:\/\/www.terra.com.br\/noticias\/trabalhadores-querem-ia-para-automatizar-tarefas-repetitivas,cd2ca75a0bf11bf88780a2803babcb1be0txtvl6.html\">62% of American workers want to use AI to automate repetitive tasks<\/a>This seemingly simple fact hides a profound transformation that is happening right under our noses.<\/p>\n<h2>The Duality of AI: Between Promises and Pitfalls<\/h2>\n<p>The last 24 hours have been a perfect portrait of the duality that marks our relationship with artificial intelligence. On the one hand, <a href=\"https:\/\/veja.abril.com.br\/coluna\/planeta-ia\/ia-da-apple-detecta-gravidez-com-92-de-precisao\/\">Apple&#039;s AI detects pregnancy with 92% accuracy<\/a> using only behavioral data from devices. On the other hand, <a href=\"https:\/\/oglobo.globo.com\/mundo\/epoca\/noticia\/2025\/07\/19\/casal-viaja-300-km-para-visitar-teleferico-e-descobre-que-atracao-nao-existia-anuncio-era-feito-por-ia.ghtml\">a couple in Malaysia travel 300 km to visit a cable car that never existed<\/a>, created entirely by generative AI.<\/p>\n<p>This contradiction is no accident\u2014it reveals the very moment we live in. Technology advances exponentially, but our ability to discern between productive use and manipulation is still developing.<\/p>\n<p>In my experience accelerating startups, I&#039;ve always observed that the most disruptive technologies go through this &quot;turbulent adolescence&quot; phase. AI is no different.<\/p>\n<h2>What Workers Really Want<\/h2>\n<p>Grammarly&#039;s survey of 2,000 US professionals reveals fascinating insights into how AI is being received in the workplace:<\/p>\n<ul>\n<li><strong>53 repetitive tasks per week<\/strong> \u2014 is what each professional performs on average<\/li>\n<li><strong>35% want to automate emails<\/strong>, 34% organizing data in spreadsheets<\/li>\n<li><strong>49% prioritize ease of use<\/strong> in AI tools<\/li>\n<li><strong>76% believe that AI will be indispensable<\/strong> in companies in three and a half years<\/li>\n<\/ul>\n<p>But here&#039;s the telling paradox: only 38% of these professionals&#039; organizations have a clear policy on AI use. This creates a dangerous gap between demand and governance.<\/p>\n<p>As someone who has seen many technological transformations, I can say that this gap between adoption and regulation always creates opportunities for those who position themselves correctly.<\/p>\n<h2>Deepfakes and the Erosion of Trust<\/h2>\n<p>Meanwhile, cases of manipulation are multiplying. <a href=\"https:\/\/g1.globo.com\/fato-ou-fake\/noticia\/2025\/07\/19\/e-fake-video-que-mostra-neymar-apoiando-tarifaco-de-trump-conteudo-foi-gerado-por-ia.ghtml\">A fake video of Neymar supporting Trump&#039;s tariffs<\/a> reached 160,000 views before being debunked. The Hive Moderation tool gave it a 99.9% chance of being a deepfake, but how many people verified this information?<\/p>\n<p>Cecilia Danesi, director of the Master&#039;s in Ethical Governance of AI at the University of Salamanca, made an apt observation: &quot;While digital fraud existed before, current capabilities allow for near-perfect voice and image replication.&quot;<\/p>\n<p>This isn&#039;t just a technology problem\u2014it&#039;s a digital literacy challenge that affects the very foundation of our social communication.<\/p>\n<h2>The Geopolitical Game in Motion<\/h2>\n<p>At the same time, <a href=\"https:\/\/www1.folha.uol.com.br\/tec\/2025\/07\/trump-deve-anunciar-diretriz-de-ia-que-flexibiliza-regras-e-incentiva-busca-por-fontes-de-energia.shtml\">Trump prepares to announce guidelines loosening AI rules<\/a>, transferring oversight from the state to the federal level. The measure, supported by giants such as OpenAI, Meta, and Google, seeks to &quot;reduce unnecessary regulatory barriers.&quot;<\/p>\n<p>On the other side of the world, <a href=\"https:\/\/agenciabrasil.ebc.com.br\/geral\/noticia\/2025-07\/brics-se-reunem-para-discutir-cooperacao-na-comunicacao-e-ia\">BRICS discuss cooperation in communication and AI<\/a>, with Brazil proposing to &quot;create an institute dedicated to artificial intelligence.&quot; As Bra\u00falio Ribeiro, director-general of the EBC, pointed out: &quot;artificial intelligence can be extremely beneficial as long as it has global governance.&quot;<\/p>\n<p>This polarization between regulatory approaches\u2014the US easing, the BRICS seeking governance\u2014will create distinct opportunities for different markets.<\/p>\n<h2>The Bubble That Worries Wall Street<\/h2>\n<p>About that, <a href=\"https:\/\/neofeed.com.br\/negocios\/bolha-de-ia-pode-ser-maior-do-que-a-de-empresas-de-internet-na-decada-de-1990\/\">Analysts warn that the AI bubble could be bigger than the one in the 1990s<\/a>Torsten Slok of Apollo Global Management points out that the 10 largest stocks in the S&amp;P 500 are trading at a 12-month trailing price-to-earnings ratio, while the index average is 25.<\/p>\n<p>The \u201cMagnificent Seven\u201d \u2014 Apple, Amazon, Alphabet, Meta, Microsoft, Tesla, and Nvidia \u2014 are worth $14 trillion, representing 311 trillion of the S&amp;P 500. At the peak of the dot-com bubble, the largest companies accounted for just 221 trillion.<\/p>\n<p>But is it really a bubble? <a href=\"https:\/\/www.meioemensagem.com.br\/comunicacao\/cinco-previsoes-sobre-ia-para-o-segundo-semestre\">Forecasts for the second half of the year<\/a> suggest consolidation: the rise of Answer Engine Optimization (AEO), AI agents taking over purchasing tasks, and greater integration of AI into business operations.<\/p>\n<h2>What This Means for Entrepreneurs<\/h2>\n<p>This confluence of factors creates a unique scenario for those building businesses:<\/p>\n<p><strong>First<\/strong>, the demand for intelligent automation is real and urgent. 62% of workers aren&#039;t asking for science fiction\u2014they want practical solutions to everyday problems.<\/p>\n<p><strong>Second<\/strong>, the issue of trust has become a competitive differentiator. Companies that can combine efficiency with transparency will have a significant advantage.<\/p>\n<p><strong>Third<\/strong>, global regulatory fragmentation is creating distinct markets. Brazil, with its position in the BRICS and tradition of balanced regulation, can position itself as a leader in ethical AI.<\/p>\n<p>In my experience supporting thousands of startups, moments of uncertainty like this always reveal the greatest opportunities. The question isn&#039;t whether AI will transform everything\u2014it already is. The question is: will you ride this wave or be swept away by it?<\/p>\n<h2>Navigating Between Hype and Reality<\/h2>\n<p>As Fredi Vivas of the University of San Andr\u00e9s put it: \u201cMost deepfakes still have visible imperfections, such as blurred or misaligned faces, but technology is advancing rapidly.\u201d<\/p>\n<p>This reminds us that we are in a race between our ability to create and our ability to discern. Those who develop &quot;critical thinking&quot; about AI\u2014both to harness its benefits and avoid its pitfalls\u2014will have a lasting competitive advantage.<\/p>\n<p>AI is not a technology like any other. It is a meta-technology that amplifies our ability to create, but also our ability to deceive ourselves. And in this paradox lies both risk and opportunity.<\/p>\n<p>In my mentoring work, I&#039;ve seen entrepreneurs who manage to balance this equation thrive in extraordinary ways. They don&#039;t treat AI as magic or a threat\u2014they treat it as a powerful tool that demands responsibility commensurate with its power.<\/p>\n<p>The future belongs to those who can navigate this complexity with wisdom, creativity, and, above all, a clear purpose regarding the impact they want to have on the world.<\/p>","protected":false},"excerpt":{"rendered":"<p>Enquanto debates sobre deepfakes e bolhas especulativas dominam as manchetes, uma pesquisa reveladora passa quase despercebida: 62% dos trabalhadores americanos querem usar IA para automatizar tarefas repetitivas. Esse dado, aparentemente simples, esconde uma transforma\u00e7\u00e3o profunda que est\u00e1 acontecendo bem debaixo dos nossos narizes. A Dualidade da IA: Entre Promessas e Armadilhas As \u00faltimas 24 horas [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":918,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9],"tags":[24,19],"class_list":["post-919","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-inteligencia-artificial","tag-criado-por-ia","tag-ia"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/blog.felipematos.net\/en\/wp-json\/wp\/v2\/posts\/919","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.felipematos.net\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.felipematos.net\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.felipematos.net\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.felipematos.net\/en\/wp-json\/wp\/v2\/comments?post=919"}],"version-history":[{"count":0,"href":"https:\/\/blog.felipematos.net\/en\/wp-json\/wp\/v2\/posts\/919\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blog.felipematos.net\/en\/wp-json\/wp\/v2\/media\/918"}],"wp:attachment":[{"href":"https:\/\/blog.felipematos.net\/en\/wp-json\/wp\/v2\/media?parent=919"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.felipematos.net\/en\/wp-json\/wp\/v2\/categories?post=919"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.felipematos.net\/en\/wp-json\/wp\/v2\/tags?post=919"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}