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The battle for the governance of artificial intelligence is taking on increasingly geopolitical overtones. In the last 24 hours, we have witnessed significant developments that reveal how AI has become not just a technological tool, but an instrument of power in the international arena.

BRICS vs. USA: The AI Regulatory War

The BRICS countries are stepping up their case for regulating artificial intelligence at both national and international levels, in a move that deliberately goes against the stance adopted by the United States under the Trump administration.

While the bloc advocates global AI governance based on national regulatory frameworks – requiring AI system developers to strictly follow local laws – the United States, through Vice President JD Vance, reaffirms its position against what it considers “excessive regulation” of AI, arguing that this would pose a danger to freedom of expression.

Second report from Folha de S.Paulo, BRICS is seeking allies such as the European Union, which is adopting a more restrictive regulatory approach through the AI Act. This polarization reflects a world where technology has become an ideological and economic battleground.

What we are seeing is, in fact, a dispute for control of the narrative about how AI should advance globally. On one side, China (the main technological power of the BRICS in this field) is contesting American hegemony; on the other, the US is defending a development with fewer constraints.

GPT-4.5 Fools 73% of People in Turing Test

While we’re discussing regulation, AI models continue to make great strides. A recent study revealed that OpenAI’s GPT-4.5 managed to fool 73% of participants in a Turing Test – that is, it made the testers believe they were interacting with a real human, not a machine.

For context, the test involved several systems, including Meta's Llama 3.1, which achieved a human perception rate of 56%. These numbers, reported by CNN Brazil, indicate a significant advance in the ability of these technologies to simulate authentic human interactions.

These results raise a crucial question: Are we prepared for a world where we can no longer distinguish between human and artificial interactions? The ethical, social and even psychological implications of this scenario are profound and require serious reflection.

The Future with AI Personal Agents

During his participation in Brazil at Silicon Valley, OpenAI’s head of products, Godement, made a prediction that complements this scenario: in the future, each person will have their own personal AI agent. According to him, these assistants will not be mere tools, but true helpers in our daily tasks.

The executive also highlighted that Brazil is standing out in the adoption of ChatGPT, especially in voice interaction – a fact that reinforces our capacity to absorb new technologies, even though we still have significant challenges in their development.

As I have observed in my work with startups and innovation, Brazil has enormous potential to be not only a consumer, but also a relevant producer of AI solutions. However, we need more assertive policies and a more mature ecosystem to transform this potential into reality.

AI in Organizations: Practical Opportunities

While major geopolitical and ethical issues unfold, Brazilian companies are already seizing practical opportunities with AI. Knewin, for example, will host a webinar on May 6 discussing how artificial intelligence is transforming corporate communications and reputation management.

According to information from the Earth, the event will bring together experts to share insights on the potential of AI in business communications – an excellent opportunity for professionals in the field to update themselves on emerging trends.

In education, we see concrete examples of how AI is enhancing student support by combining technology with human tutors. TutorMundi, for example, demonstrates efficient integration between automated responses and human review, with an impressive accuracy rate of 99%, as reported by WOW.

The Ethical Dimension of AI

Amidst so many technological advances, the ethical dimension of AI remains a crucial issue. As philosopher Steven S. Gouveia rightly put it in an interview with Humanitas Institute at Unisinos, “thinking about AI ethically is reflecting on the type of humanity we want to build for the future”.

This reflection becomes even more relevant when we consider sensitive applications, such as AI chatbots for mental health. According to a report by Accounting, while these systems offer comfort and support, they also raise significant concerns about privacy and the nature of interactions.

In my experience working with technology innovation, I have observed that companies that put ethics at the center of their AI development not only avoid future problems, but also build more robust and socially responsible solutions.

AI in Sports and the Arts

The versatility of AI also manifests itself in areas such as sports and culture. In football, according to InfoMoney, programs like CUJU are using AI to evaluate performances and facilitate the recruitment of young athletes, democratizing access to sport and expanding opportunities for promising talents.

In the cultural field, the band Super Condutores demonstrated the creative potential of technology by using generative AI to create the music video for the song “Guerra e Paz”, set in a 1990s video game universe, as reported by The Globe.

Brazil in the Global Context of AI

Given this multifaceted scenario, what should Brazil's position be? I believe that our country has a unique opportunity to act as a bridge between the different regulatory visions that are in dispute.

Our diplomatic tradition of dialogue and mediation can be a valuable asset at this time. Furthermore, as a member of BRICS, we have the chance to influence the regulatory debate within the bloc, bringing a perspective that balances innovation and protection.

For our companies and startups, the moment requires an active stance in monitoring global trends, but also reflection on how to develop AI solutions that are aligned with fundamental human values.

Conclusion: Navigating Complex Waters

The news over the past 24 hours shows that we are navigating increasingly complex waters in the AI space. Technology is advancing at a rapid pace, while regulatory frameworks are trying to keep up.

For entrepreneurs and innovation leaders, the challenge is twofold: on the one hand, to seize the opportunities that AI offers to create value; on the other, to do so in an ethical and responsible manner, anticipating regulatory challenges.

In my mentoring work with startups, I have emphasized the importance of building AI solutions that are not only technically sophisticated, but also consider their social impacts from the outset. This approach is not only ethically sound, but also strategically smart in a scenario of increasing public scrutiny.

Ultimately, success in the AI era will not be defined solely by technical capability, but by the ability to create solutions that genuinely enhance human capabilities while respecting our autonomy and core values. Are you prepared to navigate these waters?