AI in 2024: Research Reveals Scenario of High Expectations and Low Adoption in Brazil

In the last 24 hours, a series of surveys and news stories have revealed an interesting overview of Artificial Intelligence in Brazil: while 951% of companies consider AI essential for their business, only 141% have managed to implement it effectively. Let's better understand this scenario and its implications.

A recent survey by BRQ Digital Solutions showed that marketing and sales lead the use of generative AI in the country, accounting for 34% of the technology’s applications. It’s no surprise – in my experience supporting startups and large companies, these are areas that traditionally embrace new technologies more quickly, especially when they promise to improve customer relationships.

The Current State of AI in Brazil

As reported by InfoMoney, there are significant barriers to AI adoption:

• Lack of specialized knowledge
• High implementation costs
• Difficulty in integrating technology into existing processes

Regulation and Liability

The Brazilian Senate took an important step by approving a bill regulating AI, as reported by Medium and Message. The measure should have a particular impact on the advertising and communications sector, establishing clearer guidelines for the use of technology.

Trends and Case Studies

Some interesting applications are beginning to emerge:

• More sophisticated chatbots and virtual assistants
• Workflow automation
• Imaging tools like X's new Grok (formerly Twitter)
• Customized solutions for customer relationships

The Future of AI in Brazilian Companies

To move forward with AI adoption, we need to focus on some fundamental points:

• Investment in technical training
• Development of clear implementation strategies
• Attention to privacy and data security
• Balancing automation and human touch

Even more traditional sectors, such as law, are beginning to adapt. The OAB recently established specific guidelines for the use of AI in the legal field, as reported by JOTA.

Conclusion

The current moment is one of transition. Although most companies recognize the importance of AI, there is still a long way to go. The key is to start with smaller, but well-structured projects, and gradually expand as results appear.

If your company hasn’t started its AI journey yet, now is the time. The market is mature enough to offer reliable solutions, but still early enough to allow you to build significant competitive advantages.