AI in Brazil Today: From Healthcare to the Dilemmas of Corporate Control

Artificial Intelligence is in full swing at the beginning of 2025, with important developments that deserve our attention. In today's AI Bulletin, we will analyze the main events of the last 24 hours that are shaping the technology scenario in Brazil and around the world.

First of all, I would like to highlight a piece of news that is attracting attention in the health sector. Blue Saúde is implementing an AI system called Heart, which promises to transform the experience of health plan users through more proactive and personalized monitoring. In my experience working with healthtechs, I realize that this movement reflects an irreversible trend of digitalization in the sector.

Another important highlight: Accenture has warned of the need for companies to regain control of their AI projects, rather than outsourcing them entirely to external vendors. This is a key point that I always reinforce in my corporate consulting – AI governance needs to be treated as a strategic asset.

In the field of entertainment, Google and Microsoft are bringing their AI assistants (Gemini and Copilot) to TVs, signaling a new battlefront between the tech giants.

Challenges and Learnings

One topic that particularly catches my attention is the discussion on how to avoid repeating with AI the mistakes made with social networks. In my journey following different technological cycles, I learned that we need to balance innovation with responsibility.

We also see interesting movements in traditional sectors: a university in Rio Grande do Sul is creating an AI center to monitor milk quality, exemplifying how technology can impact even the most traditional sectors of the economy.

The Future that is Drawing

One particularly intriguing aspect is the findings on so-called “digital dementia.” Studies indicate that AI systems may lose effectiveness over time, something we need to seriously consider when planning long-term solutions.

Finally, the arrival of the “Beta Generation” makes us reflect on the future we are building. As someone who works to develop new talent in technology, I see this generation as the first truly AI-native.

Conclusion and Next Steps

This scenario reinforces something I always say: we are living in a unique moment in the history of technology. In more than 25 years working in innovation, I have never seen such profound transformations happening on so many fronts simultaneously.

For companies and professionals who want to prepare for this future, I offer specialized consulting on AI and innovation strategies. If you are looking to understand how to implement these technologies responsibly and efficiently in your business, get in touch.

The final message is clear: AI is becoming increasingly present in our daily lives, and we need to prepare ourselves adequately for this new reality. Success will be in the hands of those who know how to balance innovation with responsibility.