What's Happening with AI in Brazil and the World: An Analysis of the Current Moment

As someone who has been following the technology market for over 25 years, it is impressive to observe how Artificial Intelligence is shaping different sectors of Brazilian society. In today's AI Bulletin, I will share the main news and trends that have been emerging in the last 24 hours, analyzing their impacts and opportunities.

Let's start with some encouraging news: Brazil is standing out globally in the use of generative AI. Our population is showing increasing optimism towards this technology, surpassing global adoption averages. This is a strong indicator of the innovation potential of our ecosystem.

Trends and Innovations for 2025

According to recent reviews, 2025 promises to be a year of significant expansion for AI. Customization of GPTs is becoming a reality for companies, something that, in my experience with corporate innovation, represents a fundamental shift in the way organizations can adapt technology to their specific needs.

Featured Brazilian Innovations

• Health: One Brazilian startup is revolutionizing patient monitoring combining AI with WhatsApp
• Education: Ceará achieved impressive results in ENEM using AI in public education
• Public Sector: The federal government is strengthening its AI infrastructure through the Serpro cloud

Advances in the Legal Sector

The Brazilian judiciary is also embracing innovation. TJPR organized the first AI Innovation Congress in the Judiciary, demonstrating the sector’s commitment to modernization.

Challenges and Points of Attention

One critical point deserves our attention: the debate over AI's ability to detect human emotions. In my experience working with startups and innovation, I have learned that it is essential to maintain a critical eye on technological promises, especially when they involve such complex aspects of the human experience.

Reflections and Conclusions

After more than two decades working with technology and innovation, I can say that we are in a unique moment. Brazil is positioning itself in an interesting way in the global AI scenario, with cases ranging from public education to the judicial system. However, it is essential that we maintain a balance between enthusiasm for innovation and responsibility in its implementation.

For companies and organizations looking to embark on this digital transformation journey, I offer specialized consulting on AI and innovation strategies. Based on my experience supporting over 10,000 startups and facilitating the raising of over R$1 billion in investments, I can help your organization navigate this ever-evolving landscape.