AI Trends: From Revolutionizing Shopping to Transforming Offices

In this AI in Brazil Bulletin, I want to share with you some of the most interesting news from the last 24 hours, which show us how artificial intelligence is shaping different sectors.

Consumer Market: AI will generate trillions in sales

A new study from Cognizant, in partnership with Oxford Economics, reveals impressive numbers about the impact of AI on retail. By 2030, AI-driven consumers in the US alone are expected to generate $4.4 trillion in spending. Most interestingly, the research identified three critical phases in the purchasing journey that will be transformed by AI: learning, purchasing decision, and usage.

Offices of the Future: Prepare for Transformation

AMD brings an important warning: Your office needs to prepare for AI. In my experience supporting startups and large companies on their digital transformation journeys, I see that integrating AI into the workplace is no longer optional – it is a competitive imperative.

Transformation Consulting

Consulting is undergoing a revolution. As someone who has worked extensively with innovation consulting, I can say: the real value lies in the human ability to create meaningful connections and offer strategic insights that go beyond pure data processing.

AI Training: A Unique Opportunity

One piece of news that made me particularly excited: Microsoft is offering 75,000 free scholarships for AI training. This initiative with DIO is fundamental to democratize access to knowledge in technology.

AI in the Arts

Finally, The film 'The Brutalist' brings an interesting case of the use of AI in film production, showing how technology can be a creative ally when used ethically.

My Analysis

In over two decades of working in technology and innovation, I have never seen a more transformative moment than this. AI is redefining not just how we shop or work, but how we relate to technology itself. For companies and professionals, this is a time of continuous adaptation and learning.

If you need support to implement AI strategies in your business or want to better understand how to prepare for these changes, I am available for strategic consulting. I also offer specific mentoring for startups that want to ride this wave of transformation.

The future is unfolding now, and the key is to find the balance between technology adoption and preserving the human factor. As I always say: technology should serve people, not the other way around.